Thursday, June 12, 2008

Weekly Media Assignment # 2

Local News analysis
· Include the station’s call letters and owner: KOCO 5, EYE WITNESS NEWS 5. Hearst Corporation is the owner.
· Part of a media conglomerate: An affiliate of ABC Television Network. It is owned by Hearst Corporation
· CEO: David J. Barrett
· Date and Time: Thursday, May 12, time not specified, watched from computer.
· Anchors with their race and gender: Maggie Carlo (white female), John Flick (White male), Mark Opgrande (white male), Jessica Schambach (white female), Jiao Jiao Shen (Asian-female), Darrielle Snipes (black female)
· Anchor Jessica Schambach is female
· Reporters in field are White, Asian-Americans, Black
· Include what communities were discussed in the newscast: Report on burglaries in Northeast Oklahoma City in a black neighborhood. They showed another burglary caught in camera and involving two black male, but the anchor said the two burglaries are not related. A house was burning and the owners are black. Two black girls were rescued by neighbors and the only neighbor shown was white. We have also the story of the two Oklahoma girls that were murdered with press conference of OSBI
· A critical analysis/description of the newscast, images, and stories (including stereotypical images/portrayals, language, etc).
I noticed that all the negative news featured black people in action. In fact, the language was appropriate in telling the story. All the reporters in these stories were white. What is striking is the way they showed a previous burglary caught on video which involved two black male. The anchor just said that these two burglaries are not related. I really do not think they needed even to bring the previous burglary up in a completely different story. The other thing is about the fire that destroyed a black guy’s house where they showed a white guy who rescued two girls that were in house when the fire started. It is a very positive image of white people given in this neighborhood.

Reality analysis:
· Name of the program: The Hills
· Objective of the show/goals of the show: an MTV reality television series and a spin-off of the popular MTV show Laguna Beach. It is about the life of Lauren Conrad and her friends after leaving her home in Laguna Beach, California.
· Main characters:
Lauren Conrad: pursues fashion design and works for fashion design
Heidi: Lauren’s former roommate, she works for Bolthouse Productions
· Where can the program be found: cable
· The demographics/audience for this program: Young, middle class white audience
· Executive Producer: Liz Gateley, Producer: Hisham Abed
· When it originated: The season 1 started in 2005-2006
· A critical evaluation of the characters, the images and the program rationale.
heidi is shown as a fool for leaving a great job by preferring to stay with Spencer who is really a mean guy. Jealousy is the main element that can describe Audrina who is leaving that nice house.
What follows this program: I watched it on the internet

Entertainment analysis should include:
· The name of the program. Late Show with David Letterman
· Whether it is a comedy or drama: Comedy
· The main character: David Letterman
· When the program originated: Started in 1982 on NBC and went off in 1993. Letterman left NBC and moved to CBS with the show.
· Where can the program be found: The program can be found on network
· What are the demographics of the audience: The program is being watched by a diverse audience. Mainly a young white audience but other minorities also watch it.
· The plot or synopsis for this program: The program is built on the news. The everyday news is treated with humor. The show has always had guests
· A critical assessment of the characters and the images: Letterman is a very interesting guy who really knows how to entertain people. He has been dragging on the primary elections talking about Hilary Clinton, Barack Obama and McCain. Yet, when he talks about gender related issues you really do not feel any offense. It is shallow and just for the sake of entertainment.
· Who produces the program: Norman Lear and Don Kirshner
· Investigate whether it is belongs to a media conglomerate: CBS is a broadcast television and radio net work owned by CBS Corporation which is acquired by Viacom.
· Who is the CEO: Les Moonves
· The type of advertising that takes place during this program: Auto commercials, Beauty products like lotions, technology such as cell phones.

1 comment:

Communicator said...

Interesting that you choose David Letterman. He does have the country's ear, but do you find that he most times lacks real offensiveness? Maybe because he is my choice for late night comedy, I tend not to see the problems? Your response?